Melissa Boock
Portfolio
MGA
Generated pioneering designs, contributing to the success of the iconic Bratz brand as one of its original designers. Directed casting for commercials, packaging, and print materials, ensuring alignment with brand image and messaging. Led brainstorming sessions to foster innovative product concepts and conducted meticulous research on youth/teen culture trends to inform design and development decisions
Cra-z-art
Led end-to-end process from concept to production of licensed product lines for manufacturer of toys, gifts, and stationery products. Developed in-depth youth/tween trend forecasting and applied results in product accessories, electronics, and fashion decisions. Leveraged product knowledge and writing skills to craft commercials and web shorts for new girls’ products. Performed on-site approvals and served as daily point-of-contact for factories in China. Directed creative teams in brainstorming sessions on product ideas, action plans, and production processes.
New Adventures
Hired into role to rebrand and expand product categories for toy manufacturing company. Transformed company-owned brands, product packaging, and visuals to broaden appeal to critical target markets. Negotiated costs in-person with international factories and vendors. Applied problem resolution and team leadership skills to achieve objectives within aggressive deadlines. Created the themes and oversaw all displays for all Toy Fairs.
Just Play
Served in leadership role for children’s consumer goods company. Provided guidance during the relaunch of the key brand, Journey Girls, and designed all 2020 SKUs in preparation for sale on Amazon.com as a creative lead. Generated original IP concepts, trend boards, and forecasting analyses for products, contributing forecasting strategies and services to Future Play, a blue sky division responsible for new IP.
GUND
Deliver strategic vision and direction for a select portfolio of brands, ensuring alignment with industry trends, identification of growth opportunities, and mitigation of potential risks. Spearhead the entire product development cycle, thriving amidst creative evolution and dynamic market demands.
Art & Consulting
Passion projects are my absolute favorite! Whether they're branding endeavors, ventures into fashion, or explorations in the realm of art, they all ignite my creative spark. Art holds a special place in my heart—it's where I truly lose myself in the moment, embracing the pure joy of creation.
Fashion Illustration
I hold an AAS degree in Fashion Illustration from The Fashion Institute of Technology. Fashion has been a lifelong passion for me, tracing back to my childhood when I would eagerly sketch over the Lord & Taylor Illustration ads featured in the Sunday Style section of the New York Times. Exploring various line work, texture treatments, and experimenting with different poses is where my heart truly lies. Additionally, I enjoy working in Procreate—an alternative medium that allows me to delve into digital illustration without the mess of traditional materials like charcoal!
Trend Mood Boards
In every creative role I've undertaken, I've naturally gravitated towards being the lead in crafting mood boards. For me, this is where the true magic of a project begins to unfold. Long before the days of Canva, I delighted in the tactile process of curating images from magazines, sampling fabrics, and even constructing reversible boards. Each step in the creation of a mood board ignites my excitement and passion for visual storytelling.
