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Crystal Surprise

Directed brand ideation and created storylines for each character based on luck and animal spirits. Creating powerful line extensions and accessories. Also, co-writing the web-series on YouTube: Crystal Surprise: What's Wrong With Blink? EPISODE 1

Mood Board

Original mood board I created to set the tone of the line.

Crystal Surprise Babies

Directed the design and created all character profiles, developing the brand's overall look and overseeing the project to completion.

Directed the design and created all character profiles, developing the brand's overall look and overseeing the project to completion.

Directed the design and created all character profiles, developing the brand's overall look and overseeing the project to completion.

Directed the design and created all character profiles, developing the brand's overall look and overseeing the project to completion.

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Crystal Surprise Babies

Worked with Brand Design to create an exciting CDU

Collector Case

Designed this case to hold all characters and accessories.

Collector Case

Enchanted Castle Playset

Developed a 3D model and collaborated closely with our engineer to achieve a crystal-like appearance.

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Crystal Surprise Babies

I designed special accessory packs, with each accessory intended to pair perfectly with two new characters.

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